Prompt: Create a solution to improve visitor engagement to the Columbia Museum of Art, employ A.I. to strategize its implementation. Museum-goers are frequenting high profile works, but not less-famous works in the museum.

 

Solution: Using emergent technologies, designers developed a solution that the museum requested be a mainstay in the building until their renovation in February of 2025. IxD students developed a whimsical scavenger hunt to entice visitors to move throughout as many spaces of the museum as possible using augmented reality to bring the artworks to life. Artificial intelligence was used to develop strategy and copywriting in this collaborative project.​

Timeline: 3 weeks, teams of 3 or 4